Research on E-commerce Marketing and Enterprise Performance Based on Cloud Service Platform
Yunqian Yi · 2020
Through the investigation and analysis of domestic mainstream cloud service providers' cloud service supply chain operation mode, the established operation model is tested and revised by means of explanatory case study. Then, the measurement scale of IT technology capability based on cloud computing is developed, and the realization of business value of cloud computing is studied from the perspective of business process. The business process oriented research model of cloud computing business value realization is established, and the research hypothesis is verified and analyzed. Finally, we use factor analysis to evaluate the financial performance of the sample cloud service e-commerce enterprises, and on this basis, we use quantile regression model to make regression analysis on the influencing factors of financial performance, and draw the conclusion that e-commerce companies should improve the company size, optimize the capital structure and promote financial performance.