Evaluate
Caroline Lewko, James Parton · Apress eBooks · 2021
When the developer moves into the Evaluate stage, their primary motivation is to find out if your product will meet their needs. They are looking for any “red flags” that give them reason to walk away. Your task is to pique their interest, answer their questions, and remove any doubt, via a range of resources that move them toward some type of activation with you.