Disrupting the Indian telecom industry: an analytical research on Reliance Jio network
Pratiksha Jain · Repositório do ISCTE-IUL · 2020
India is currently the second largest market for telecommunications, with the world's second highest consumer base. India's telecom sector has seen a revolutionary transformation since 2016 when Reliance Jio launched its own 4G internet services which offered free calling and unlimited internet data at a very low cost. Not only it disrupted India's telecom market but triggered a catastrophe price war and induced the rapid evolution of the industry. The objective of this contemporary study is to analyze the impact of Reliance Jio on the customers as well as competitors. It also emphasizes on the issues faced by Jio users by analyzing the satisfaction level of customers. This study also plans to analyze the consumer trend on data usage and its impact on OTT market. To accomplish above objectives, the questionnaire is designed and circulated to smartphone users of Pune Urban area. SPSS software is used to analyze data using univariate and multivariate techniques. The study exposes the successful nature of Reliance Jio to become a household name in India and illustrates most customers were satisfied.