ANALYSIS OF SERVICE QUALITY AT FERTILIZER DISTRIBUTION USING SERVQUAL METHOD AND KANO MODEL TO CUSTOMER SATISFACTION INCREASING
Lukmandono Lukmandono, Kusno Hadidjija, Muhammad Ramadhan · 2021
PT. Cheil Jedang Indonesia is a company engaged in the bioprocess sector. The by-product is fertilizer, including liquid fertilizer under the Bagitani brand. There are still several customer complaints about PT. Cheil Jedang Indonesia sued PT. Cheil Jedang Indonesia, to look again at the level of service provided to customers and needs to know its position in the eyes of customers in terms of service quality and customer satisfaction with the services they have provided.