Intelligent user interfaces (IUIs)
Simon Moore, Roland Hübscher · 2021
Frustrated by incomplete or unsatisfying data, we might prefer messages that an IUI can express better than existing media. IUIs might build more satisfying relationships with us or destroy carefully built trust. Thanks to machine learning, an IUI may learn how to be friend or pretend to be our friend in order to deceive us, and how to uncouple our interior world from conventions and standards held by those close to us, or alternatively how to reinforce those connections if it helps the organisation’s PR goals. The value of an algorithm like Direct to PR isn’t limited to the information swapped between audiences and organisations. It is the ability to make any surface interactive. ‘Direct’ and projects like it make a connection between human and medium that supplements or surpasses other connections between humans and organisations, and sometimes between humans. The search for answers involves understanding the new connections we will have with organisations that will use IUIs to influence.