System Design for a Data-Driven and Explainable Customer Sentiment Monitor Using IoT and Enterprise Data
An Nguyen, Stefan Foerstel, T. Kittler, Andrey Kurzyukov, Leo Schwinn, Dario Zanca, Tobias Florian Hipp, Sun Da Jun, Michael J. Schrapp, Eva M. Rothgang, Bjoern M. Eskofier · IEEE Access · 2021
The most important goal of customer service is to keep the customer satisfied. However, service resources are always limited and must prioritize specific customers. Therefore, it is essential to identify customers who potentially become unsatisfied and might lead toescalations. Data science on IoT data (especially log data) for machine health monitoring and analytics on enterprise data for customer relationship management (CRM) have mainly been researched and applied independently. This paper presents a data-driven decision support system framework that combines IoT and enterprise data to model customer sentiment and predicts escalations. The proposed framework includes a fully automated and interpretable machine learning pipeline using state-of-the-art methods. The framework is applied in a real-world case study with a major medical device manufacturer providing data from a fleet of thousands of high-end medical devices. An anonymized version of this industrial benchmark is released for the research community based on the presented case study, which has interesting and challenging properties. In our extensive experiments, we achieve a Recall@50 of 50.0 % for the task of predicting customer escalations. In addition, we show that combining IoT and enterprise data can improve prediction results and ease troubleshooting. Additionally, we propose a practical workflow for end-users when applying the proposed framework.