Impact of Social Media in India
R. Kavitha Rani · 2014
Social networking sites such as Face book, LinkedIn, Twitter are websites used to build social networks online. In this research, networks are distinguished from communities. Networks are defined as individual networks consisting of the relations of an individual. Each individual will have his/her own unique perception towards the usage of social networking sites. People rarely have same perception, and thus, people will have unique social networks and unique ways of expressing themselves using Social Networking Sites. On the other hand, the research focuses on the concept of social media that are developed on the basis of individual preferences towards different aspects of usage of social networking sites.