City Branding Implementation as an Effort of Increasing Tourism Performance
Azizah Zakiah, Sumiyati --, Cindila Pravita Galih Wiwitan, Desya Natalia, Mochamad Ageng · Review of International Geographical Education Online · 2021
Pelabuhan Perikanan Nusantara (PPN) Pelabuhanratu is one of the fishing ports that is the center of capture fisheries activities in the Southern Waters of West Java, PPN Pelabuhanratu is a selected area as a fishery management center for the economic development of fishery businesses developed with integrity by the government. Aquaculture is the responsibility of Pelabuhanratu PPN starting from hatchery to product development. Good utilization, distribution, and processing of fishery products are needed to fulfill these responsibilities, but these efforts cannot be carried out because the data processing is still simple, and the PPN Pelabuhanratu data is complex so that the required information has not been fulfilled. To improve the data processing and analysis process, you can take advantage of Business Intelligence, with Business intelligence PPN Pelabuhanratu can obtain a lot of and diverse information. This study using the Online Analytical Processing (OLAP) method as data visualization. The information generated is in the form of information on fish production based on fish species in a certain period, information on fish distribution in a certain period, and information on the value of fish quality in a certain period. All of this information is presented in graphical form to make it easier to read the information.