Light GBM Machine Learning Algorithm to Online Click Fraud Detection
Elena-Adriana MINASTIREANU, Gabriela Meșniță · Journal of Information Assurance & Cybersecurity · 2019
In the current web advertising activities, the fraud increases the number of risks for online marketing, advertising industry and e-business. The click fraud is considered one of the most critical issues in online advertising. Even if the online advertisers make permanent efforts to improve the traffic filtering techniques, they are still looking for the best protection methods to detect click frauds.