IMPACT OF SATELLITE TELEVISION ON AGRICULTURAL DEVELOPMENT IN PAKISTAN
Abdul Razaque Chachhar, Mohd Nizam Osman, Siti Zobidah Omar, Badaruddin Soomro · 2020
Issues concerning the application and use of information and communication technologies, especially in agricultural-related sectors have been discussed and debated rather extensively. Most of the discussions concerning the use of ICT to obtain disseminate or retrieve data and information, including information related to agriculture seems to focus on the problems and implications of the use of ICT. The trend seems to be that the literature on ICT usage and application in the agricultural sector seems to highlight problems on accessibility, commitment of the government especially in terms of the allocation of funds, and the level of acceptance among the general public to fully use ICT for economic and other related activities. The main objective of the study is to analyse the impact of satellite television on agricultural development among the general public. The primary data for the study was collected via the use of a survey questionnaire. The questionnaire was administered to a total of 200 respondents, comprising male farmers from the Sindh province in Pakistan. The study revealed a number of important findings. The findings include, that which shows the majority of the respondents preferring to watch agricultural-related television programmes compared to other kinds of programmes on television. Apart from this, the findings of the study also revealed that most of the respondents own their own television sets and that they also felt that television is the best medium for disseminating agricultural-related programmes to the general public. Finally, the study highlights a number of recommendations that can be considered by the government and policy makers in Pakistan.