Social Media Analytics & Tools
K. Praveena, S. Raja Rajeswari · International Journal of Research in Library Science · 2021
This paper gives a brief introduction to the various uses of social media and the different types of social media platforms and how it has become a part of everybody's lives.Social media is a good medium to understand realtime consumer choices, intentions and sentiments, and social media analytics is how to convert this data into information which will help in decision making by the organisations.It helps in providing the right product to the right user at the right time and at the right place.Definition of SMA and the need for Social media analytics, various analysis and the important aspects of social media analytics, criteria for selecting the appropriate tool, and few of the social media analytical tools has been dealt in this paper..