PRESENT AND FUTURE OF PHYSIOLOGICAL MONITORING TO EVALUATE USER EXPERIENCE
Ainhoa Apraiz, Ganix Lasa, Maitane Mazmela · DYNA · 2021
User Experience (UX) is a key factor and an opportunity for improvement in digital products. Traditionally, it has been evaluated retrospectively through surveys and interviews. However, retrospective and subjective evaluation is not in all cases the optimal approach, as it does not evaluate the UX at the time of human-machine interaction, and therefore may not project reality due to inaccurate recall.