The place of poster in the digital era
Karo Ahmadi Dehrashid · 2021
Animated posters are a relatively new medium in graphic design, which seem to have been significantly ignored by researchers. This thesis examines the interaction of animation, technology, and interactive media shaping animated posters. Thus, by defining our current understanding of animated posters. Also, examining the effectiveness of animated posters on viewer’s recall, we explore that whether, in the peak of the digital screens, motion graphics, and advanced interactive technologies, the poster design is still bound to the print technology or must be entirely reconceived as a specific form of the digital medium? And eventually, what would be the next generation of posters? Accordingly, two online surveys were conducted with a general audience and an informal critique with informed designers, as was a literature review and an analysis of existing animated posters. Respondents were randomly separated into three groups and asked to answer two sets of questions with two separate surveys. Survey respondents indicated that animated poster is the most popular poster form, and this form seemed to indicate that recall was good. However, this research indicates that mobile screens and social media are the primary places where these viewers have seen animated posters almost exclusively. The results indicate that adding animation on the time scale of 10 to 15 seconds to the poster seems to be optimal for attention-grabbing and recall up to one week. Further research is needed to isolate design principles involved in motion graphics, augmented reality (AR) and to strengthen the potential effectiveness of animated posters.