A Multicriteria Decision Making and Fuzzy-AHP Approach for Formulating Strategy to Develop Organic Agriculture in Bengkulu Province, Indonesia
Arief Firdaus, Teguh Adiprasetyo, Hery Suhartoyo · Advances in biological sciences research/Advances in Biological Sciences Research · 2021
Strategy formulation was conducted to develop organic agriculture in Bengkulu Province.This research used multi-criteria decision-making tools which were analytical hierarchy process (AHP) and strength-weaknessopportunity-threat (SWOT) analysis to generate alternative strategies.Then, fuzzy analytical hierarchy process (fuzzy-AHP) was utilized to choose the best strategy for developing organic agriculture in Bengkulu Province.The results identified five strength factors, 16 weakness factors, eight opportunity factors and seven threat factors.The evaluation of internal and external factors led to the internal factor value of 2.26 and the external factor value of 2.54.This result placed the current condition of organic agriculture in the position of weakness-opportunity (WO) quadrant.The fuzzy-AHP analysis ranked the strategies, consecutively 1) strategy of developing an export-oriented competitive organic product, 2) supporting the production and marketing of organic products, and 3) developing community supported organic agriculture.