ConCaT: Construction of Category Trees from Search Queries in E-Commerce
Uri Avron, Shay Gershtein, Ido Guy, Tova Milo, Slava Novgorodov · 2021
Category trees play a central role in e-commerce platforms, enabling browsing-style information access. Building category trees that reflect users' dynamic information needs is a challenging task, mostly carried out by in-house taxonomists. This manual construction often leads to trees that are lacking or outdated since it is hard to keep track of market trends, seasonal changes, holidays, and special events.To support a browsing experience that better matches the user information needs, and to considerably reduce the manual work performed by taxonomists, we propose CONCAT - a system that leverages the demand-based nature of the query paradigm to automatically build a category tree that is maximally similar to the result sets for search queries. We demonstrate the effectiveness of CONCAT on real-world data, taken from a large e-commerce platform, by interacting with the ICDE'21 participants who act both as the consumers and the taxonomists.