One-Click Marketing Solution for Mobile Videos
Jae‐Seung Lee, Seung Heon Lee, Jin Woo Jang, Hyun Bin Kim, Ga Young Nam, Suk‐Ho Lee · International Journal of Internet, Broadcasting and Communication · 2019
In this paper, we propose a simple one-click marketing solution for mobile devices which can advertise a product which is embedded in a mobile video while watching the video on a smartphone. If a specific product of interest appears in the video to the user, one can simply click on the product in the video and a pop-up window with information about the product is proposed. The implementation of the system is expected to enable users to gain real-time information about the product while watching the video without having to search for the product again after watching the movie, and thereby facilitating more mobile commerce. We use a two-fold system to prevent the failure of tracking which often occurs on a single online tracking system, so that the user cannot always get the commercial product information.