Measurement Effectiveness, Efficiency, and Satisfaction of E-Commerce Using Usability Evaluation
Adhi Paramartha, Micro Fortwonatus, Djoko Budiyanto Setyohadi · 2021
Current business developments, enlivened by industries that peddle their products via theinternet, both through websites and social media. Shopee is a mobile application based E-commerce,which is developing in Indonesia. Shopping websites that are accessed by online shoppers are required to have a high level of reusability to make it easier for users to shop online. This researchentitled Measurement Effectiveness, Efficiency, and Satisfaction of E-Commerce Using Usability Evaluation. This study aims to analyze the usability for measuring levels, where a product can beused by certain users to achieve its goals more effectively, efficiently, and satisfy users of Shopee web applications. The research instrument was in the form of a questionnaire as a way to collectdata using the Think Aloud method. After processing the questionnaire data, it will be analyzed using the SUS method. Obtained the results of the analysis using the SUS method of each parameter, forthe effectiveness parameters with an average value of 53, efficiency with an average of 51 and satisfaction with an average of 61.