PANDORA Talks: Personality and Demographics on Reddit
Matej Gjurković, Mladen Karan, Iva Vukojević, Mihaela Bošnjak, Jan Šnajder · 2021
Personality and demographics are important variables in social sciences and computational sociolinguistics.However, datasets with both personality and demographic labels are scarce.To address this, we present PANDORA, the first dataset of Reddit comments of 10k users partially labeled with three personality models and demographics (age, gender, and location), including 1.6k users labeled with the wellestablished Big 5 personality model.We showcase the usefulness of this dataset on three experiments, where we leverage the more readily available data from other personality models to predict the Big 5 traits, analyze gender classification biases arising from psychodemographic variables, and carry out a confirmatory and exploratory analysis based on psychological theories.Finally, we present benchmark prediction models for all personality and demographic variables.