A Method to Transform Value Propositions of a Service System into Business Services
Onat Ege Adalı, Barış Özkan, Oktay Türetken, Rick Gilsing, Paul Grefen · TU/e Research Portal · 2021
In the contemporary business world, organisations engage in service systems to co-create value. Centring around value propositions, the actors of a service system integrate their resources to create novel service solutions for service beneficiaries. The initial step towards integration of resources relates to the identification of resource re-configurations that are relevant in the context of a service system. However, this is a challenging task as the actor compositions in service systems are volatile. Therefore, standardised and modular resource re-configurations are crucial for enabling actors’ agility and for mobilising their resources in their service systems. Recognising these needs, we propose a method to guide the transformation of a value proposition into modular, standardised, and contextualised actor resource re-configurations. The design is based upon the business services paradigm and has been developed by following design science research methodology. Furthermore, we present an application of the method in a real-life business case.