Improving mobile application feedback acquisition in app stores
Valtteri Vuori · Tampere University Institutional Repository (Tampere University) · 2020
With the ever increasing amount of mobile devices and their users worldwide, mobile application reviews have become an increasingly interesting topic within the indistry. These reviews can be used to acquire never-before-seen insight to how users use and react to mobile applications, and how the reviews can be used within software development processes to further improve applications. The goal of this thesis is to study whether it is possible to increase the amount of reviews available for developers to use. The thesis examines the psychology behind providing reviews, how reviews are currently collected, examines how reviews are already used within software development processes and provides a study to measure what potential changes could be made to the existing application marketplace ecosystems to further increase the amount of data available. By introducing three new scenarios for the participants, the study shows that users are more motivated to write reviews if they benefit financially from the review activity – particularly when receiving monetary rewards.The results of the study can be used to further improve existing application marketplaces.