A COMPARITIVE REVIEW STUDY OF FLIPKART V/S SNAPDEAL
Saumya Satija · Journal of Emerging Technologies and Innovative Research · 2021
E-commerce or Electronic commerce is buying and selling of products and services by means of electronic communication. It has several advantages as it helps organizations, vendors, customers and society as it provides 24x7 services across the globe. E-commerce in India has several barriers in its way to as people are resistant to change and experience digital n virtual marketing in which they have to make online payments and have place order without physically seeing and having personal experience of the goods. Also E-commerce portals need to take care of major security concerns as they are susceptible to cyber-attacks in order to have trust from their customers. Major security concerns include security breach to online authenticity of the users and their identity and security while making online transactions. Online portals are using various measures for security which include encryption, digital signatures and certificates. In this research project we are reviewing and comparing two big e-commerce giants i.e. Flipkart and Snapdeal and the basis of comparison are technology these sites use and security algorithm used by them.