How Visual Design Influences In Conveying Messages to Customers: Case: Design Mobile Landing Pages for Roar Bikes
Nguyen Phuong Trinh Dinh · Theseus (Ammattikorkeakoulujen) · 2020
The purpose of this study is to figure out a suitable solution for RoarBike to design its landing pages. Understanding the main role of the landing page which is the driving factor to increase in conversion rate, this study was conducted to understand customers’ insight and discover how to deliver messages to customers by applying visual design. The data was collected and analyzed descriptively by applying different analysis tools. Different aspects and knowledge in design were identified and analyzed based on the combination of quantitative and qualitative research to give a bigger picture for the company and other researchers in the field. Data collected by the survey through private messages and email with target age groups from 15 – 50 in different regions of the world. The results of the research suggested different approaches and further research to the case company and to other stakeholders. Further research and redesign for RoarBike were offered with the aim to meet the expectation of target customers of the business. The company can get benefit from this study to collect feedback from respondents and to conduct further research for its web page.