Advanced Web Pattern Categorization and Web Content Personalization Techniques

Nadeem Akram N, V. Ilango · 2021 International Conference on Advances in Electrical, Computing, Communication and Sustainable Technologies (ICAECT) · 2021

Generic Web accessing mechanism is the web content presentation wherein a single simpler aspect of web interface is being shared by a number of web users, in a runtime scenario, we might find a diverse category of users who want to use different content in a different manner. There must be a metric to individualize web experience so as to create a complete segment of web personalization. The pattern analysis deals with the study of analysing web usage pattern from a number of factors and creating a prediction model which will describe what next a web user will use as part of web surfing. This will eliminate the removal of those contents, which are of no use to a particular web user apparently creating a separate web dashboard depending on the past data and simplifying the overall process of web content personalization using popular data mining algorithms and techniques in a novel manner.

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