Using Artificial Intelligence In Enhancing Banking Services
Aya Tarek Elrefai, Mohamed H. Elgazzar, Aliaa Nabil Khodeir · 2021
Artificial intelligence and machine learning are transforming the business nowadays as they have a wide range of uses in all aspects of any organization. This paper tackles how machine learning can help in the marketing and sales department in any business or bank as will be discussed in this paper. Machine learning can predict upcoming sales, predict customer preference, identify new clients, and reduce the cost and time of the sales agents. In the near future, the organization that will not go through machine learning will not be able to survive in the upcoming era of artificial intelligence technology. This paper will test various models of machine learning to find the best method possible that will be able to accurately predict sales.