How Companies Can Benefit from Brilliant Failures
Marcie Zaharee, Laura Buen Abad, Preeti Chandra, Candee Krautkramer, Stewart Mehlman, Joel Schall, Kathryn Trauth Taylor · Research-Technology Management · 2021
Overview:Failure is integral to growth and progress, yet companies and individuals struggle to accept it. A company’s culture is one of the most important influences for accepting and learning from failures. We define brilliant failure and distinguish brilliant failures from mistakes, avoidable failures, and epic failures. We identify best practices so companies can understand the value of failure and use what they learn to pivot and achieve success. We present seven major drivers that can impact a company’s ability to fail brilliantly.