Price examination in virtual reality
Praveen Sugathan · RePEc: Research Papers in Economics · 2020
This study examine how consumers perceives the prices of VR products. The earlier studies used a cost-based measure for price fairness to reduce the effect of valuejudgement. In this study we will use a more direct measure of price fairness. The study was conducted using a sample from India to extend the validity of the findings beyond US. Prices of VR products have found to be influenced by the degree of co-creation.