Quantitative Index Construction of Website Influence: Taking China Private Universities as Example
Zhe Chen, Hanyuan Liang · Journal of Physics Conference Series · 2021
Abstract Website influence is of great value to the brand promotion of private colleges and universities. This study collects the link index and traffic index data of private university websites in China, conducts relevant analysis, sorts out the relationship between link indicators and traffic indicators, and interprets the strategies of these indicators for brand promotion of private colleges and universities combined with case analysis.