Application of the Simple Multi Attribute Rating Technique (SMART) Method in the selection of thrush medicine products based on consumers
Mulyanto Mulyanto, Wakhid Yuliyanto, Kardianto Indra Purnomo, Wenny Marlini, Heny Pratiwi, Agus Perdana Windarto, Harma Oktafia Lingga Wijaya · Journal of Physics Conference Series · 2021
Abstract The purpose of the research is to analyze marketing strategies in the selection of Mouth sores products based on consumers. The data source was obtained by observing, interviewing and giving questionnaires to 375 respondents randomly by using Google Form. The output of the research is the ranking of Mouth sores products. The technique used is utilizing one of the decision support system methods, namely Simple Multi Attribute Rating Technique (SMART) in providing recommendations for results. The alternative thrush medicine products that are used are: Adem Sari (A1), Jesscool (A2), Alangsari (A3), Larutan Penyegar cap Kaki Tiga (A4) and Larutan Penyegar cap Badak (A5). The rating criteria given are Composition (C1), Packaging (C2), Taste (C3), Price (C4) and How to use (C5). The results of the SMART method calculation give the first recommendation is Alangsari (A3) with a final value = 0.84 and Jesscool (A2) as the second recommendation with a final value = 0.45.