AART: AI Assisted Review Tool for Marketing Creatives

Rohit Bhiogade, Paridhi Jain, Himanshu S. Bhatt · 2020

We demonstrate AART (AI Assisted Review Tool) which is a novel solution for any iterative document review process like marketing creative review. AART presents multiple novel features including creating a rich structured representation for marketing documents, efficiently comparing multiple documents to identify differences, interpreting reviewer’s comments (natural language text) and transforming it into pseudo-instructions, and establishing cause-effect relation between the comments and differences. The interactive GUI of AART further provide multiple unique features that assists reviewers to perform their job more efficiently with reduced efforts.

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