Review on Marketing of Software Products
Lei Yu · 2020
With the advent of the information age, the software industry as one of the imposrtant pillars of the information industry, has played a vital role in technological progress and social development. For software companies, the level of marketing management directly affects the core competitiveness of the company. Software products are one of the key factors affecting enterprise development. This thesis will start with the specific characteristics of the software product itself, and analyze the three aspects of the software marketing strategy and promotion channels through the analysis of market demand.