Click Through Rate Effectiveness Prediction on Mobile Ads Using Extreme Gradient Boosting

Moneera AlAli, Maram AlQahtani, Azizah AlJuried, Taghareed AlOnizan, Dalia Alboqaytah, Nida Muhammad Aslam, Irfan Ullah Khan · Computers, materials & continua/Computers, materials & continua (Print) · 2020

Online advertisements have a significant influence over the success or failure of your business. Therefore, it is important to somehow measure the impact of your advertisement before uploading it online, and this is can be do... | Find, read and cite all the research you need on Tech Science Press

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