An Integrated Framework for Web Data Preprocessing Towards Modeling User Behavior
Noaman M. Ali, Ahmed M. Gadallah, Hesham Ahmed Hefny, Boris Asenovich Novikov · 2020 International Multi-Conference on Industrial Engineering and Modern Technologies (FarEastCon) · 2020
Extracting useful and relevant information from the massive amount of data by web users becomes a challenging task. This work regarding applications based on the use of Web Usage Mining (WUM). Clickstream, transaction data, and user profile data represent various sources of web usage data. Preprocessing is an essential process in WUM for understanding the user's life as a whole within a session on a website. It signifies the aggregation of consequent series of page views executed by a singular user traversing through a website. Therefore, it represents a critical task that involves converting raw web log data to obtain a suitable pattern for efficient analysis. The importance of these processes relies on the complex nature of web architecture, and it takes almost 80% of the mining process. This work introduces a complete framework for data preprocessing with a comprehensive demonstration of a real dataset.