An Development of Web-based Customer Relationship Management (CRM) system for Beauty Clinic
Sarwindah Sarwindah, Marini, Hengki, Sherlly Febriyanti · 2020 8th International Conference on Cyber and IT Service Management (CITSM) · 2020
With the rapid development of beauty clinics that are everywhere, it can be concluded that beauty and women are two things that are interrelated. Almeera Skin Care is a beauty clinic that focuses on serving beauty treatments with beauty treatments and medicines formulated by doctors. The difficulty of administrators in managing patient data, drug data, and treatment data, this has an impact on services to the clinic. the problem is that all regular customers are not regulated systemically. Another problem that arises is that all beauty products have not been recorded in a computerized database, this is what causes difficulties in searching product data. The purpose of this research is to design an information system, so that it can help services at Almeera Skin Care and can determine the effect of service quality, product, type of care, and registration on customer satisfaction and its effect on consumer loyalty at Almeera Almeera Skin Care to provide satisfactory service to customers through the CRM (Customer Relationship Management) strategy by looking at the existing problems. The results of the development of the beauty clinic service system at Almeera Skin Care are able to make it easier for admins to record customer data, products, types of care, registration, examinations, patient medical records and reduce errors in recapitulating income report data which means simplifying admin tasks.