IMPLEMENTASI PERSONAL EXTREME PROGRAMMING (PXP) PADAPENGEMBANGAN SISTEM CUSTOMER RELATIONSHIPMANAGEMENT (CRM)
Nina Isti Andriyani · 2020
PT. Taman Sengkaling Unmuh Unmuh is a company engaged in tourism services in the form of recreational parks and water baths, animal parks and restaurants. Based on the facts in the field, the authors found that there is a stable number of visitors per year, such as in 2014 with a total of 216,385 visitors, in 2015 with 186,451 visitors, in 2016 as many as 50,824 visitors, in 2017 receiving the number of visitors with a total of 599,223 visitors and in 2017. In 2018 the total number of visitors was 82,433. in addition, based on the observation that one of the employees at PT. Taman Sengkaling Unmuh Unmuh admits that the results management process uses manual methods for each transaction that has the risk of causing problems with records such as transaction data so that the authors create an information system. So that the authors make a web-based information system design using the development method (Personal Extreme Programming) and the implementation of the CRM concept. The results show that, by applying the PXP development method, being able to build an information system according to the needs of the client, and in applying the CRM concept to the information system, can support PT. Taman Sengkaling Unmuh Unmuh in improving services to consumers and helping the customer data management process. The testing technique used is the user acceptance test (UAT) to measure the feasibility of the system, the results of the UAT show the percentage value of user customer eligibility by 90% and user managers and marketing at 100%.