Immersive Technologies Will Reshape Consumer Experiences
G Raghu · SSRN Electronic Journal · 2019
An ultimate tool for marketers and a new opportunity for modern consumers to really experience the brand which will enhance the participation and drives the consumer involvement and interest to a greater extent. This paper will be a conceptual and do not involve any primary data. The literature based analytical approach method will be used to explore the possible impacts of immersive experiences the potential consumers will get.