The Impact of Flyer with Infographics on Public Awareness and Interest to Transportation Project
Shintaro Terabe, Kengo Tanno, Hideki Yaginuma, Nan Kang · Transportation research procedia · 2020
Informing citizens at an early stage of the planning process is very important so as to increase awareness and interest to the transportation project. It helps us to increase meeting participants and activate discussion. This study investigates the effectiveness of infographics in public notice documents through randomized controlled trial. Two groups of people received flyer with different design, which is ordinary design and infographic design. The answers to the questionnaire of the second survey were compared with the first survey. Result showed that infographics flyer can increase awareness more than ordinary flyer. Statistical t-tests confirmed the difference between two designs. However, neither infographics flyer nor ordinary flyer can increase interest to the project. Because there are many people who have already interested in the project, the difference is not significant.