On the Potential for Discrimination via Composition
Giridhari Venkatadri, Alan Mislove · 2020
The success of platforms such as Facebook and Google has been due in no small part to features that allow advertisers to target ads in a fine-grained manner. However, these features open up the potential for discriminatory advertising when advertisers include or exclude users of protected classes---either directly or indirectly---in a discriminatory fashion. Despite the fact that advertisers are able to compose various targeting features together, the existing mitigations to discriminatory targeting have focused only on individual features; there are concerns that such composition could result in targeting that is more discriminatory than the features individually.