Exploring viewer experience and usability of eye tracking interaction in ice hockey broadcasts
Fredrik Spansk · KTH Publication Database DiVA (KTH Royal Institute of Technology) · 2018
Multiple media platforms today are fighting for viewer attention. Sports broadcasting companies are up against second screen platforms which keep feeding consumers with their constant push-notifications. Both The Nielsen Company and Apple predicts that television needs to get more interactive (e.g. AR, VR, eye tracking) in order to keep up. This paper introduces an eye tracking controller system in order to see if it could aid in this regard. This controller allows the viewer to look up statistics and other game related information on-demand on the main screen. A user study was conducted to determine if this controller could make the viewer have an enhanced viewing experience than a regular broadcast while at the same time also evaluated the usability of the system. 14 participants were recruited for the study, aged between 22 and 31 years old. The results indicate that the viewers have an enhanced viewing experience and find the controller very easy to understand and use. However, the results do not indicate any increase in visual attention towards the main screen. To gain further insight into the possibility of incorporating this system, further evaluation on a wider age group is needed. It is also recommended to conduct further research on the possible usage of this controller in different sports and with various functionality.