Value Creation by Engaging Customers in the Process of Product and Business Design in a Virtual Environment
Anna Łaszkiewicz · University of Lodz Repository (University of Łódź) · 2018
The article presents the benefits of co-creating value with consumers in a virtual environment based on the research conducted on a group of 134 enterprises. The issue of co-creation of value is now one of the new directions referring to the use of wisdom of “crowds” in building a competitive advantage of the enterprise. The article presents the benefits of using this approach in the organisations discussed in the literature and the opinions of managers about the benefits mentioned in the research.