The Cross-border C2B Development Study Based on the Information Cost Theory
Huo Yuanyuan · 2020 IEEE International Conference on Power, Intelligent Computing and Systems (ICPICS) · 2020
With the rapid growth of Chinese economy and constant improvement of internet popularity, Chinese electronic commerce (for short e-commerce) has seen a remarkable performance. From the initial B2B mode to network retailing mode as well as the eye-catching C2B mode, the concern is focused on the status, problem and suggestion on the e-commerce mode, but there is short of corresponding theoretical study among the e-commerce modes. For this reason, the path, theoretical mechanism and future development direction of cross-border e-commerce mode are the emphases in this paper.