Balancing Relevance and Discovery to Inspire Customers in the IKEA App
Balázs Tóth, Sandhya Sachidanandan, Emil S. Jørgensen · 2020
IKEA stores are designed to engage and inspire customers as they make their way from the entrance to check-out. To enable a great experience for every individual, our home-furnishing experts strive to provide the best possible input and advice, catering to individual needs and helping customers realise their vision for life at home.