Intelligent Recommender Systems in E-Commerce
Farıd Huseynov · Advances in business strategy and competitive advantage book series · 2020
Among thousands of alternatives, most of the time online customers cannot easily decide on which product to purchase or service to utilize. In order to assist online customers in their decision-making process, business owners have started to make their online platforms more intelligent by enhancing their platforms with intelligent recommender systems. Recommender systems, also known as recommender agents or intelligent agents, are intelligent software that provide easily accessible, personalized, highly relevant, and high-quality recommendations to customers in various online platforms. This chapter discusses different types of recommender systems and provides use case examples of recommender systems in various e-commerce platforms. This chapter shows how recommender systems make life easier for online customers in the constantly developing and growing internet environment. This chapter also discusses the challenges posed by recommender systems to online customers.