Towards the Creation of Attractive Services Based on an Understanding of Users
Yoko Asano, Takehiko Ohno, Shinji Miyahara, Masahiro Watanabe, Nakashige Mutsuhiro, Atsunobu Kimura, Kae Wago · NTT technical review · 2015
To create information and communication technology services that are fun for users, it is necessary to ensure that such services match user needs and characteristics, and to do this, we need to fully understand users.We introduce here the processes involved in service creation and the design area that NTT Service Evolution Laboratories is focusing on.We also show a specific example of what we do to understand the user and visualize a service image.