Non-Invasive Personalized In-Store Location-Based Marketing
Vincenzo Dentamaro, Donato Impedovo, Giuseppe Pirlo, Giacomo Abbattista, Vincenzo Gattulli, Cosimo Alessandro Buscicchio, Claudia Maria Fiore · Advances in marketing, customer relationship management, and e-services book series · 2020
This chapter shows a practical end-to-end solution that allows the integration of noninvasive location-based marketing advertisements finally binding physical and virtual in-store customer presence. The goal of the solution is to digitalize the business and improve the customer experience with the indoor proximity-based iBeacon technology for personalized marketing advertising. The architecture uses cheap battery powered iBeacon devices, Android App and a recommender system for sending noninvasive advertisement in the right moment to the right customer. The intelligent combination of loyalty programs, personalized location-based marketing campaigns, and connection to existing CRM systems will enable the desirable increase in customer loyalty by also creating ideal circumstances for custom omnichannel marketing.