New Product Development Architectural Framework for Sustainability and Innovation within Telecommunication Industry
Muharman Lubis, Muhammad Fathoni, Arif Ridho Lubis · 2020
New product development is a ready-to-use innovation method that elaborate the relevant factors such as production and development cost, time to market and product value to own a higher level of technical, logical and organizational uncertainty rather than simply redesigning the product to attract the customer. Given the increasing uncertainty in the new product development process, standard general rules cannot be applied to improving an existing product and it is necessary to conduct a more open stage of brainstorming. This study explores the investigation phase and design approach to developing a new product development framework that includes resources, activity and interference by examining three telecommunication companies as case study. To allow the identification reveal comprehensive, concrete and consistent component, the study focused on several companies within the telecommunication industry.