FORCING CREATIVITY IN AGILE INNOVATION PROCESSES THROUGH ASD-INNOVATION COACHING
Albert Albers, Carsten H. Hahn, Manuel Niever, Jonas Heimicke, Florian Marthaler, Markus Spadinger · 2020
The challenge to handle uncertainties as well as a rapidly changing and challenging environment in product development is increasingly faced by implementing agile approaches and creativity methods into the companies’ organization. To foster the goal of agility in product development processes the approach of Innovation Coaching in ASD – Agile Systems Design helps organizations to leverage their innovation potential. This empirical research defines the concept of ASD-Innovation Coaching, which enables product development teams to introduce and deepening their competencies into an agile and structured innovation process with the aim of implementing a degree of agility that is appropriate to the complexity of the task to be accomplished. The necessary activities of an ASD-Innovation Coach are described and located contentwise in order to enable problem-solving teams in agile development projects of ASD. Coaching the team with a deep understanding of the technical system and agile approaches fosters systematic agility and generates increased creativity into development projects.