Why Communicate in Disguises: A Study on Ownership of Fake Identity Accounts in Instagram
Elly Yuliawati, Giffari Adithia Fauzan · 2020
The selection of Instagram as a means of communication through social media in Indonesia, currently occupies the fourth position in the world.Unfortunately, the increase of using this technology is also accompanied by many problems such as identity/profile forgery, online impersonation and other cybercrimes.Why did this happen?This research aims to find motivations for ownership of fake identity accounts on social media Instagram in Indonesia.Using the case study method with a qualitative approach, extracting data through interviews with account owners identified using false or disguised identities.The results of the study found the motivation of ownership of fake identity accounts on Instagram social media, namely: interest in using Instagram because it is easy to invite actions and reactions, inform current events, make virals, help people get real information, get financial and social benefits.