Cloud Platform based Software Marketing Strategy Using SWOT and Case Analysis
Wonju Park, (Professor, Corresponding Author) 31066 Dept. Management Engineering, Sangmyung Univ., Cheonan, Chungnam, Korea, Kwang-Kyu Seo · International Journal of Software Engineering and Its Applications · 2020
Cloud technology has changed the distribution method to software development and distribution, and not only its own cloud services and solutions provided by cloud service providers, but also the services registered by the developers through the marketplace for each service provider can do.Based on the convenient advantages of the cloud marketplace, many cloud-based software vendors are expected to grow their domestic and international markets.Many cloud service providers (CSPs) have the convenience of registering and deploying their software to the marketplace, billing and technical support to attract customers for their services and continually improve their stable sales.I'm making a lot of effort to this study analyzes the optimal cloud platform based on software marketing strategy for domestic and foreign cloud market changes.