Improving Customer Relationship Management using Machine Learning techniques: A Tunisian Case Study
Afef Ben Brahim, Wafa Raboudi · 2020
In the CRM domain, predicting interesting customer profiles relies on studying their different characteristics and behavior. Data mining tools provide functions and algorithms that allow such knowledge extraction. We investigate a research study of data mining concepts and an application of its different functions for a Tunisian hotel case study. The proposed data mining application results in successful knowledge extraction that will be very precious to enhance the loyalty of the hotel customers.