Reflections on Persuasive and Digital Nudging Methods for Cultural Heritage

Alan Jay Wecker, Tsvi Kuflik, Oliviero Stock · 2020

In this short position paper we review two methodologies: persuasion and digital nudging and their potential implication for Cultural Heritage (CH) use. As they both involve personalization as a key component, so it seems appropriate for discussion in this workshop. Both seem to open new opportunities for better serving visitors to CH sites while at the same time pose ethical dilemmas.

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